The sign is a concept of a platform that sets a collaboration between fast fashion companies with any person who has a creative link to the world of fashion. It is an ongoing contest in which anyone with a creative profile can become a user and suggest a print, a pattern, some kind of accessory or a visual concept.Every time a proposal is added, the creative receives 5 opportunities to vote for other participants in the same category. In return, winners will be paid as professional freelancers, their designs will be produced and their resumé will always be part of the product, digitally and physically.


sara calls – stockholm, sweden 2015